What does Salesforce-to-Salesforce primarily facilitate?

Salesforce-to-Salesforce primarily facilitates data sharing across different Salesforce accounts. This feature allows organizations using Salesforce to collaborate more effectively by sharing records with partner organizations in real-time. With Salesforce-to-Salesforce, users can share leads, opportunities, and custom object records between connected Salesforce organizations, creating a seamless flow of information that enhances collaboration and communication.

This sharing is accomplished without needing extensive custom integration or external tools, making it straightforward for participating organizations to engage with one another. It is particularly beneficial for businesses that work together on projects, allowing them to leverage each other's data while maintaining control over their respective information through permissions and filtering options.

Other integration methods, such as direct integrations with third-party applications or real-time data replication, have specific use cases that may not focus on the collaborative aspects between Salesforce organizations. Data transformation tasks, while essential for data integrity and usability, are more pertinent to ETL processes and not the focus of Salesforce-to-Salesforce functionality.